Find E-commerce near you

What this category actually covers

E-commerce specialists handle setting up a new online store from scratch, migrating an existing store to a better platform, and ongoing work like adding payment methods, managing a product catalogue, or fixing performance issues on a store that is already live. Worth being clear with yourself about which of these you actually need before requesting quotes.

Choosing a provider: what to look for

Ask to see a live store they have built, not a template demo, and actually try navigating it on your phone, most shopping in Ghana happens on mobile. Ask specifically whether they have set up mobile money payment integration before, this is different from standard card payment setup and not every developer has done it. And ask how they handle delivery and logistics within the store, whether that is built in or something you will need to manage separately elsewhere.

What affects the cost

The platform chosen matters, some are cheaper to build on but cost more in ongoing fees, others the reverse. The number of products and how much custom design work is involved both move the price. Payment integration complexity is worth asking about directly, supporting several payment methods properly takes more work than a single generic checkout. Compare a couple of quotes from specialists on BusinessLinq against your actual product range and requirements.

What to expect: the process

A specialist should ask about your products, expected order volume and preferred payment methods before quoting firmly. A basic store can launch within a couple of weeks, a larger catalogue or custom features take longer. Ask what happens after launch too, a store needs updates over time as platforms change, and that should not be a surprise bill later.

Common mistakes to avoid

Launching without testing the checkout on a real phone, on a real network connection, is the most common way a store loses customers silently, what looks fine on a fast office connection can time out for a shopper on mobile data. Offering only one payment method because it was simplest to set up shuts out a large share of customers who would rather have paid a different way. And underestimating delivery and logistics, treating it as an afterthought rather than part of the build, is where a lot of online stores in this market actually break down after launch, not the website itself. Skipping a real test order, all the way through to a completed payment, before telling customers the store is live is another common gap, and one that is easy to catch if someone actually places one.

E-commerce: common questions